Nestlé creates new collection of fruity water

New fruit flavored water collection gives both kids and their parents more reasons to choose water with a delicious light taste, zero sugar, calories and sweeteners and a convenient paper straw

Nestlé^® Pure Life^® Purified Water is making water more fun for parents and their kids with the introduction of Nestlé Pure Life Fruity Water, a new, refreshing flavored water collection.

Fruity Water is 100% pure quality water with a touch of natural fruit flavors and electrolytes for taste. Fruity Water is a product parents will love with zero sugar, sweeteners, preservatives or artificial colors. And their kids will love the flavors and packaging designed with them in mind.

Available now, Fruity Water is packaged in the first Tetra Pak^® carton with a paper straw in the U.S., and sold in packs of eight, twenty-four, and thirty-two. The packaging is vibrantly colored and features sassy fruit characters. The product comes in three kid-friendly flavor varieties – Apple, Watermelon and Tropical Twist – making it an exciting and flavorful hydration option for kids.

Teaching kids not only to consume less sugar, but also to drink more water, is critical to fighting obesity, which affects about 13.7 million U.S. children and adolescents aged 2-19, according to the Centers for Disease Control and Prevention. This highlights the importance of water-based, versus sugar-sweetened beverage options for kids. Fruity Water makes water the ideal choice for every on-the-go occasion, from the classroom to field trips, backyard cookouts and family road trips, and helps parents keep their kids  hydrated and happy.