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Danone India has collaborated with Confederation of India Industry to sensitize Indians around the importance of protein in building immunity.
With an aim to sensitize Indians on the role of protein in building immunity, Confederation of Indian Industry (CII) together with Danone India, celebrated The Protein Week 2020 and pledged to bridge the protein gap in the country.
As part of their commitment, Danone and CII organized a workshop for working population of Bengaluru, to create awareness about the role of protein in strengthening the immune system.
Leading nutritionists of the country engaged with people in Bengaluru and other cities to sensitize them about the role of protein and other vital nutrients in boosting immunity.
In addition to the public health awareness program, Danone India has launched a first-of-its kind Immuno-Nutrient Calculator, in collaboration with nutrition experts from Fitterfly. This calculator helps consumers to assess the intake of relevant nutrients in daily diet that support immunity and enables them to take necessary steps to improve their nutrition intake.
Speaking about the initiative, Vinita Bali, Chairperson, CII National Committee on Nutrition said, “The idea is to sensitize people and make nutrition easy to understand, such that every day behavior changes towards healthier and more nutritious food choices. The Immuno- Nutrient Calculator developed by Danone with key partners is an example of this. CII’s National Nutrition Committee has been working multi-sectorally with food and ingredient companies, regulators, development sector partners, etc., to increase the availability and accessibility of nutritious foods and beverages, as under-nutrition continues to be a key development challenge for Indians.”
Speaking on the initiative, Himanshu Bakshi, Managing Director, Danone India said “At Danone, we are committed to address the protein deficiency issue which is a rising concern in India as indicated in studies. To address the local nutritional needs of the people, Danone India has been organizing The Protein Week since 2017 to tackle issues related to protein deficiency through public awareness campaigns with partners. This year, we are excited to partner with CII and drive a large-scale public education campaign through various initiatives planned during the week.”