Amul researched deep into this category and figured that Seltzer which originated more than 300 years ago has never been explored in India
Amul has launched AmulTRU Seltzer which is available in two flavours – lemon and orange. It is attractively priced at just Rs 15 for 200ml PET bottle. Amul TRU Seltzer is a finest blend of dairy, fruits and fizz.
Orange Seltzer contains 10 per cent orange juice, no artificial colour and flavour and just 10 per cent added sugar. Similarly, Lemon Seltzer contains 5 per cent real lime juice, no artificial colour and flavour and just 9 per cent added sugar.
While real fruit juice is a big plus, both Amul TRU Orange and Lemon Seltzer have goodness of milk solids, which no other beverage in India has.
Having launched two flavours this week in the Gujarat market, Amul will soon roll out many new variants like Cola, Jeera and Apple, all made from real fruit, in PET bottles and shall and also introduce all flavours in smart can packaging also.
Amul researched deep into this category and figured that Seltzer which originated more than 300 years ago has never been explored in India.