American firm launches flavoured range of vitamin infused water

The three new flavours are Cherry, Citrus and Elderberry

Flow Alkaline Spring Water, with a focus on immune system support, has launched its latest innovation – Flow Vitamin-Infused Water. The new, three-flavour line of alkaline spring waters contain a blend of vitamins recognised for their support of immunity and metabolic function, and will be available at US retailers including Sprouts Farmers Market, starting in March/April 2021. 

The three new flavours are Cherry, Citrus and Elderberry. The natural organic flavours are fortified with ascorbic acid (vitamin C), zinc gluconate, niacinamide (vitamin B3), calcium D- pantothenate (vitamin B5), pyridoxine hydrochloride (vitamin B6), biotin (vitamin B7), folic acid, thiamine mononitrate (vitamin B1)

The new line reinforces the Flow brand’s continued commitment toward more sustainable packaging in the water aisle of the grocery. Each flavour is available in a 500-ml Tetra Pak carton that is made from nearly 70% renewable materials and is fully recyclable.

“We are focused on innovation that honors the primary reasons consumers have embraced Flow: taste, refreshment and water quality,” says Nicholas Reichenbach, founder and CEO of Flow Alkaline Spring Water. “With an increased consumer focus on health, wellness and immunity-supporting functional beverages, it is an ideal time for the Flow brand to introduce Flow Vitamin-Infused Water.”

“Our incredible retail partners, starting with Sprouts, are supporting this exciting beverage innovation,” adds Reichenbach.

Flow Vitamin-Infused Water is the latest significant innovation from the brand following its spring 2020 launch of Flow Collagen-Infused Water, a three-flavour line of spring waters infused with 10 grams of high quality, grass-fed bovine collagen.