Firmenich opens innovation centre to enable rapid product development

The new facilities in the United States are designed to increase creativity, improve collaboration with customers

Firmenich, the largest privately-owned company in the fragrance and taste industry, is unveiling its newly designed West Coast Innovation Center in Anaheim, CA, the long-standing home of its 7.5-acre Durarome production site and West Coast commercial business. The new facilities in the United States are designed to increase creativity, improve collaboration with customers and enable ever more rapid end-to-end product development.

The next phase of site enhancements will expand Firmenich’s current pilot plant capabilities to further prepare customers for scaled-up production, an expanded sample lab to support customers quickly and efficiently, and innovative software and technology solutions to digitally optimize the customer experience.

The new Firmenich facility is constructed with creative, cutting-edge architectural approaches and designs, leveraging modular construction principles. The facility’s interior design pays tribute to the building’s history in Anaheim and the entrepreneurial spirit of its past inhabitants and surrounding community.

“Our California facilities have been located in Anaheim since 1926 and this new site is an exciting step on our journey,” said Chris Perkins, SVP Taste & Beyond North America, Firmenich. “The West Coast Innovation Center was designed as a rapid collaboration space to work more closely with customers across Food, Beverage and Nutrition, to cut the time from concept to creation and quickly pilot in the market. This new facility will take our capabilities to the next level as our customers’ trusted innovation partner.”