Celebrating the Group’s deep scientific knowledge of the cacaofruit
Swiss compant Barry Callebaut leverages its deep scientific knowledge of the cacaofruit and the fruit’s supportive health effect by presenting the first nutraceutical fruit drink.
The new cacaofruit elixir is made from 100% pure cacaofruit. The cacaofruit naturally contains the required amount of flavanols to optimize the blood flow across the entire body. It is a good source of iron, magnesium and potassium.
The cacaofruit elixir has been tested and validated through consumer research by independent global research agency MMR in the UK and the US. As part of these studies Elix’s consumer appeal and purchase intent have been tested, indicating a high interest in the new nutraceutical fruit drink category.
Barry Callebaut’s deep scientific knowledge of the cacaofruit and the effect of the fruit’s flavanols on circulatory health are recognized by the European Food Safety Authority (EFSA), which resulted in the approval of the related health claim under the EU Nutrition and Health Claims regulation. Approval by the US Food and Drug Administration (FDA) is pending in spring 2022.