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Funds to bolster brand growth and distribution
Mumbai-based startup Storia Foods & Beverages has raised $6 million in series A round from Sixth Sense Ventures (SSIO-III). The capital received will be utilised to expand the business, release new products, and build a powerful distribution network across the country.
Storia’s core focus is a range of healthy beverages which comprise of India’s Highest fruit content Shakes, 100 per cent no added sugar juices and 100 per cent natural Tender Coconut water. Storia is set to be the new-age, on the go food and beverage brand of choice for the next generation of health-conscious consumers. Storia is well positioned to harness these tailwinds and scale rapidly.
Commenting on the announcement, Vishal Shah, Founder & Managing Director, Storia Foods & Beverages said, “With Sixth Sense’s expertise on scaling and creating consumer brands, we couldn’t be more excited to partner with them in this journey of building a nutritionally stronger India and creating an ecosystem of exciting, innovative products that offer functional benefits over high sugar and empty calories.”
Launched in April 2017, Storia® finds its roots in celebrating togetherness that brings joy through food and stories. Built by a strong professional leadership team with extensive experience in large MNCs and domestic brands, Storia® is present across 33 cities in India across 50,000+ retail outlets, major Modern retail stores, E-commerce platforms and their online channel too. They have already expanded into USA and South Africa and look to expand their global footprints.