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Scottish Leader, award-winning blended scotch whisky now available in India
Distell Group and Aspri Spirits have been working together since 2008 and have successfully introduced various brands like Amarula Fruit Cream Liqueur, Nederburg and Two Oceans range of wines in India.
The two companies joined hands to introduce Scottish Leader in India. Following the brand’s success, the companies have decided to strengthen their partnership and further tap into India’s fast growing scotch whisky segment.
India remains an oasis for expansion amongst slowing global outlook where it is projected to be the fastest growing major economy. Income levels are expected to triple by 2025 with an urban market accounting for 2/3rd of consumption growth over the coming decades. Adding to this, the scotch segment has shown robust growth, making a great potential for the “Scottish Leader” brand in Indian market.
On the launch of Scottish Leader in India, Arun Kumar, Co-Founder Aspri Spirits, said “We have a long standing partnership with Distell International and we will further strengthen our business relationship with the introduction of Scottish Leader in its new avatar. The Scotch segment has shown robust growth during the last decade and we do see great potential for the “Scottish Leader” brand in Indian market. We are positive that Indian customers will appreciate it for its superior quality and brilliant packaging.