To strengthen presence within the western snacks market of Rs 16000 crore
Snacks brand Bikano has announced the launch of three new products to increase their market share and revenue stream in the western snacks category. The new products which include Mexican Crunch and Fun Sticks will aim to solidify Bikano’s presence in the western snacks market of Rs 16000 crore.
Speaking about the launch of the new products, Manish Aggarwal, Director, Bikano said “The launch of new products provides a means to target new markets, new customers, increase market share, sell more and eventually increase our revenue streams. For the initial 6 months, we are expecting sales revenue of Rs 25 lakhs per month and will gradually attempt to achieve Rs 1 crore sales per month from these 3 products.”
To enhance the success of these products, Bikano will be marketing these products across various channels like digital, retail and print media. The products are available at different price points starting from Rs 5 to Rs 10.