iD Fresh Food launches homestyle whole wheat triangular parathas

The brand yet again brings out another innovation in the form of Homestyle Whole Wheat parathas in a triangular pack

iD Fresh Food has announced the launch of homestyle whole wheat parathas. The product will be launched starting with Bengaluru market, followed by the rest of the regions.

The uniquely triangular shaped parathas are made with 100% whole wheat, with completely natural ingredients and no added chemicals or preservatives. 

iD Homestyle Whole What Parathas, are priced at Rs 70 (for 390 gm) and come with a shelf life of five to six days. This is the first of its kind to be available in the market.

Rahul Gandhi, Chief Marketing Officer, iD Fresh Food, said, “This innovation behind the triangular shaped pack had been in the pipeline for quite some time and I am glad we finally could add this in our list of SKUs.”