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Bengaluru-based startup Agromatic Nutrifoods has announced its foray into the alternative protein segment with the launch of a new plant-based meat brand ‘Letz Vez’.
In the initial phase of launch, the company has introduced six products, namely Kebabz, Keemah, Nuggetz, Pattiez, Popz, and Sausez. The entire range is vegan- and vegetarian-friendly, while being rich in protein, fibre, vitamins and minerals.
Unlike conventional meat products, Letz Vez plant-based meat is completely free from trans-fats and cholesterol, making it a healthier protein alternative for everyone.
Produced using the latest high moisture extrusion technology, the products have been developed after years of extensive R&D undertaken by a dedicated team of food scientists and experts.
On the launch, Vishal Baid Jain, Managing Director, Agromatic Foods said, “Considering that a large chunk of Indian population is vegetarian, we want to widen their options by offering them a delicious range of innovative products. The Letz Vez range comes in frozen, ready-to-cook format, and takes only a few minutes to prepare. The products are priced at a range of Rs 350 to Rs 595, and are currently available in Bengaluru.”