Extends to kids’ nutrition with the launch of new mixes, ‘YoChos’ and ‘Yo Fills’
Yogabar, a Bengaluru-based startup brand founded under the umbrella of Sprout Life Foods, has forayed into the kid’s foods segment, aiming to lead the category, with new nutritious and tasty additions to its portfolio.
With the new range of entrants – YoChos and Yo Fills, the brand aims to deliver on its promise of clean ingredients that give maximum nutrition to the kids without compromising on taste.
The latest addition to its range of offerings will see an introduction of YoChos and Yo Fills – Yogabar’s chocolate flavoured, multi-grain cereals for kids with the Power of 7 consisting of 5 Whole grains (jowar, bajra, ragi, quinoa, oats) and 2 Dals (Moong & Channa). Available at an introductory price of Rs 10 per/sachet, this launch enables the brand to penetrate price-sensitive markets beyond Tier 1 cities.
The brand’s leap into the kid’s snacking segment is a significant move – taking into account the reasonable product pricing wholesome ingredients and the brand’s promise of 100% Natural ingredients & no Preservatives or Chemicals.