The protein powder also acts as a healthy alternative to flour for baking cookies & other baked goods
Coimbatore-based Vegan Way, a brand of Supercluster Pi (House of Brands), is gearing up to officially launch the first of its kind vegan protein powder made from pea and brown rice protein combined with other superfoods.
With 25.7 grams of protein per serving (the highest protein content as a percentage in 33 grams serving), it could solve the protein deficiency that 80% of Indians face. Vegan Way’s pre-sale is currently open, while the brand is set to officially launch in May.
The protein recommended dietary allowance (RDA) for an average adult is 0.8-1.0 g per kg of body weight or 50-60 g of protein per day for the healthy adult population.
Vegan Way’s protein powder is derived from plant-based proteins making it more fibre-rich. The ingredients for the powder are non-GMO, sustainably sourced and have no artificial flavours or colours making them intrinsically healthier for the body.
Starting with protein powder in the cafe-mocha flavour, the brand will launch additional flavours in the months to come, packing the goodness and benefits of research-backed processes and infusing it with clinically proven ingredients.