Bolsters North American coffee business with acquisition of Seattle’s Best Coffee
Starbucks and Nestlé have announced that Nestlé plans to acquire the Seattle’s Best Coffee brand from Starbucks. This transaction is part of Nestlé’s focus on driving sustained profitable growth in the coffee category and strengthens the Global Coffee Alliance by allowing both companies to focus on their core strengths.
Seattle’s Best Coffee’s approachable line of whole bean, roast and ground packaged coffee, and K-Cup pods are available in a variety of roasts and flavour profiles across both foodservice and grocery channels. In addition to Starbucks packaged coffees distributed by Nestlé under the Global Coffee Alliance, Seattle’s Best Coffee joins Nestlé’s roster of beloved coffee brands in the US including Nescafé, Nespresso and Blue Bottle. This adds depth to Nestlé’s North America coffee portfolio by further expanding the company’s position in the category.
Today, Nestlé distributes Starbucks consumer products and foodservice beverages across more than 80 markets outside Starbucks retail stores under the Global Coffee Alliance. The total global sales of Starbucks products distributed by Nestlé in 2021 reached CHF 3.1 billion.