Strengthens its presence in South India
Simpli Namdhari’s, a vegetarian omnichannel retailer and a brand owned by the Namdhari’s Group, has opened its first store in Hyderabad’s Banjara Hills. With this store launch, Namdhari’s Group, an agribusiness with diversified offerings, plans to bring the seed-to-plate concept to Hyderabad and provide customers with an upgraded grocery shopping experience.
The 11,000 sq. ft retail space is designed specifically to complement the wide range of fresh and packaged products that will be available at the stores. To emphasise the diversity of products on the shelves, this experience store has residue-free fruits & vegetables, staples & grains, oils to FMCG, dairy, beauty and home essentials among others. A
There are designated experiential zones with brands such as Tea Culture, TGL Coffee, JBB Ayurveda Spices, Andhra special sweets, pickles, namkeen and chutney powders by Ruchi homemade foods, a range of Karachi Bakery products and Bansiwala sweets to enhance the in-store retail experience.
“With the launch of our flagship store in Hyderabad, Namdhari’s plans to bring the seed-to-plate concept to the city. We want to grow from being a regional brand to a national one and the Hyderabad market is an important part of this growth strategy,” said Gurmukh Roopra, CEO, Namdhari’s Group.
Hyderabad is an important market for the Namdhari’s Group and the company plans to open 3 – 5 more Simpli Namdhari’s stores in the city by the end of 2024. The company expects to generate a revenue of Rs 30 – 50 crore in the next 24 months depending on the number of outlets it adds in the coming years.