Superplum introduces traceable grapes in plastic free packaging

Fresh grapes in all-new eco-friendly packaging are available online and in Delhi/NCR and Bengaluru stores

Superplum, a Noida-based startup, has now announced eco-friendly packaging with zero plastic for their farm-fresh grapes. With Indians consuming grapes in millions of plastic packs, this small change can help reduce the ecological footprint.

The startup is providing consumers with safe-to-eat grapes that are tested for pesticides. Farm practices and growing methods are analysed before harvesting, and grapes are then tested by NABL-accredited labs to ensure food safety.

Superplum is promoting transparency with customers by allowing them to view these pesticide test reports by scanning the QR code on their packaging. This gives customers information about where their grapes were grown, which farmer produced them, and even offers them the opportunity to reward the farmer with a bonus payment.

A startup backed by some of Silicon Valley’s most notable investors, Superplum has been addressing Indian agriculture’s endemic issues since 2020 by building the country’s most sophisticated supply chain for fresh produce. The company works with farmers across the country to ensure product quality right from the source. Their fruits are delivered to over 500 stores in Delhi-NCR and Bengaluru.