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Replacing caffeine dependency with a range of coffee-alternatives
Alt Health, developed under the umbrella of Bengaluru-based startup Bhookha Haathi Hospitality Limited, is transforming lives with its caffeine-free coffee alternatives. In order to break away from over-dependency on coffee and its caffeinating effect, health brand Bhookha Haathi has created its food-focused health label Alt Health as a way to develop its line of chickpea-powered coffee alternatives. The brand is in the process of entering the US market in the near future, with the hope to help Americans break their caffeine dependencies without the need to sacrifice energy and productivity in the process.
According to the National Coffee Association, 62% of Americans drink coffee daily. Statista adds that nearly 80% of US coffee drinkers consume more than one cup of coffee per day when at home. Too much caffeine can leave a person feeling anxious and jittery. It can increase their heart rate, exacerbate high blood pressure, and lead to digestive concerns and even insomnia.
Alt Health’s line of Chickpea Coffee uses a proprietary method to replace coffee beans with fibrous, nutrient-dense chickpeas. While devoid of caffeine, the superfood includes carbs, proteins, and fats, which enable it to deliver a much stronger dose of sustainable energy than a short-lived caffeine pick-me-up. Alt Health’s chickpeas are organic, 100% natural, vegan, and packed with antioxidants.