Centre launches sale of ‘Bharat’ atta at an MRP of ₹ 27.50/Kg

‘Bharat’ Atta is also available at Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India Ltd and the National Cooperative Consumers Federation of India Ltd

Piyush Goyal, Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, flagged off 100 mobile vans for the sale of wheat flour (Atta) under the ‘Bharat’ brand, from Kartavya Path, New Delhi. The atta will be available at an MRP not exceeding ₹ 27.50/Kg.  This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers. The launch of retail sales of the ‘Bharat’ brand Atta will increase supplies in the market at affordable rates and will help in the continued moderation of prices of this important food item.

‘Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF and will be expanded to other co-op/retail outlets.

2.5 LMT of wheat @ Rs.21.50/kg has been allocated for Semi-Government and cooperative organisations i.e. Kendriya Bhandar, NCCF and NAFED under the Open Market Sale Scheme [OMSS (D)] for converting to atta and offer it for sale to the public under ‘Bharat Atta’ brand at an MRP not exceeding ₹ 27.50/Kg.

Speaking on the occasion, Goyal said that the Centre’s intervention has stabilised the price of essential commodities. He said that various measures were taken in the past about Tomato and Onion to cool off prices. In addition, the Centre is also providing Bharat Dal at Rs 60 per kg through Kendriya Bhandar, NAFED and NCCF to provide relief to consumers.