Aashirvaad Masala Karam is a blend of traditional spices which includes chilli, garlic, cumin, coriander and curry leaves, and has been sourced from the farmers in the region
Aashirvaad Spices, a brand in the spices category in Andhra Pradesh and Telangana regions, has introduced its latest offering, Aashirvaad Masala Karam, a masala blend set to redefine flavour and convenience in every kitchen.
This Andhra spice blend is a fusion of traditional spices that bridges the gap between heritage and modernity. Masala Karam promises to elevate the flavour and taste of meals while preserving the taste of homemade food.
Drawing inspiration from Andhra’s culinary heritage and the tradition of creating ‘Koora Karam’ in Andhra households, ITC Aashirvaad Spices has added new life to Masala Karam, catering to the demands of today’s kitchens. Aashirvaad Masala Karam is a blend of traditional spices which includes chilli, garlic, cumin, coriander and curry leaves, and has been sourced from the farmers in the region.
Piyush Mishra, Business Head, Spices, ITC Ltd., said, “At Aashirvaad Spices, we recognise that preserving culinary heritage extends beyond flavours; it encompasses tradition, nostalgia, and convenience in the kitchen. Our unique new offering, Aashirvaad Masala Karam, aims to align consumer preferences with our carefully crafted blend.”