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Unilever is initially trialling the Be My Eyes technology in the UK through their Colman’s Singapore Noodles Meal Maker, to roll it out across more brands in 2024
Unilever has partnered with the accessibility app specialist Be My Eyes, the developer of accessibility solutions apps that connect people who are blind or low-vision to a world network of volunteers and AI-powered virtual assistance, to expand their use of AI technology to add powerful new tools to the cooking experience of their products for shoppers who are blind or have low vision.
The new partnership builds on the addition of on-pack Accessible QR (AQR), developed by computer vision specialists Zappar, to Unilever’s Persil and Colman’s products in the UK last year and is part of Unilever’s global connected pack strategy, which includes using new digital experiences and technology to evolve and differentiate the way shoppers interact with and use Unilever’s products.
Unilever is initially trialling the Be My Eyes technology in the UK through their Colman’s Singapore Noodles Meal Maker, to roll it out across more brands in 2024. Scanning the AQR code on the front-of-pack, shoppers can now be directed to the Be My Eyes app for free and connected to either a volunteer to read and describe cooking instructions or to a virtual AI-chat bot which uses Chat GPT-4 capabilities to address recipes or cooking questions.
This is the first time the Be My Eyes AI technology has been integrated with a food product, offering an AI-assisted cooking experience at home. Unilever is working with Be My Eyes to train their volunteers and provide specific Colman product information and data to the Chat GPT-4 AI bot. Unilever’s customer support team will also be integrated into the Be My Eyes app experience, allowing shoppers the option to be automatically connected to Colman’s careline team for further support if needed.