Hellmann’s and SOCIAL have together designed the menu, which is dedicated to fans throughout June and each of the three new burgers
Hellmann’s in collaboration with SOCIAL and BOSS Burger announces the first-of-its-kind ‘Mood Burgers’ limited-edition menu. The menu has been created especially for the cricketing season, with the burgers crafted to help cricket fans get match-ready based on their pre-match moods.
Hellmann’s and SOCIAL have together designed the menu, which is dedicated to fans throughout June and each of the three new burgers (with veg and non-veg variants) corresponds to the emotions that will be experienced throughout the highs and lows of the tournament.
Curated with insights from Certified Mind-Body Eating Coach, Counselling Psychologist & Integrative Health Coach, Ridhi Golechha, the “Eyes on the Prize Burger” will fuel you up; the “Get Charged Up Burger” is for those truly exciting matches; and for the big nerve-racking games, the “Drop the Jitter Burger” will help you get into a delightful match-viewing mood.
She adds, “With this exclusive collaboration, we have reflected on how to design certain food items to enhance the match-watching experience of our consumers by offering them a burger that is akin to their moods. Packed with certain ingredients that are nutrient-dense, these burgers are the perfect companions for the cricket fever season.”