Pressed Juicery appoints Gary Cooperman as CFO and COO

Cooperman is set to optimise channel distribution and lead the brand’s retail and direct-to-consumer growth strategies

Pressed Juicery, the leading cold-pressed juice and functional wellness brand, is setting the stage for significant national retail expansion with the appointment of financial and operational executive Gary Cooperman as the company’s new CFO and COO. With a background in financial and operational leadership in CPG, Cooperman is set to optimise channel distribution and lead the brand’s retail and direct-to-consumer growth strategies.

“As someone with a deep affinity for the food & beverage industry, I am thrilled to join Pressed Juicery, the leader in plant-forward wellness,” shares Gary Cooperman, CFO and COO of Pressed Juicery. “The brand’s journey has always captured my attention, and I am eager to contribute to its continued success and spearhead its next phase of growth and expansion.”

Gary launched his impressive career as a CPA in Ernst & Young’s Entrepreneur Services Group. With a wealth of expertise in big data, DTC, subscription models, and CPG, Gary has been a driving force behind several PE-backed companies. Most notably, he made waves as the inaugural CFO at the functional beverage brand Health-Ade, where he helped the company achieve profitability, resulting in the sale of the business in 2021.