Arla Foods launches Lurpak Plant-Based in UK

Innovation from Arla Foods is a key part of its long-term growth strategy

The number one dairy brand is now available plant-based as Arla Foods launches Lurpak Plant Based into the UK and Danish retail markets. Investing in new products is a key part of Arla’s growth strategy, and the launch of Lurpak into the plant-based category is one of the drivers for strengthening its brands across key markets.

As more shoppers buy into both dairy and alternatives, Lurpak Plant Based aims to meet the changing consumer demands and new consumption habits. As a category leader, Lurpak can add value to both retailers and consumers with the launch of the new product.

“As a farmer-owned cooperative, dairy is and always will be, at the heart of Arla. But to strengthen the position of our brands and attract new consumers, we have to innovate. We believe there is room for both dairy and non-dairy in a healthy, sustainable diet and our innovation in plant-based allows us to offer our shoppers that choice within our brand portfolio. The launch of Lurpak Plant Based allows us to bring the quality and taste of Lurpak to consumers. This ultimately ensures we continue driving growth across our portfolio and creating value that goes back to our farmer owners”, says Peter Giørtz-Carlsen, executive vice president and COO of Arla Foods.