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Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution
Better Nutrition, India’s first Biofortified food brand, has successfully raised Rs10 crore in its latest funding round. The investment brings together a strategic alliance of family offices, high-net-worth individuals (HNIs), and angel investors, all united by a shared vision: making nutrient-rich food affordable and accessible to every Indian household. This round saw strong reaffirmation from early investors, with nearly 30 per cent of the total funding coming from existing backers – demonstrating deep confidence in Better Nutrition’s mission and execution capabilities.
This fundraising round wasn’t just about securing capital – it was about forging a coalition of strategic partners across industries to propel the brand’s next phase of growth.
Namita Thapar, Executive Director of Emcure Pharmaceuticals and a Shark Tank India investor, emphasised the significance of the brand’s mission: “Better Nutrition is addressing one of the most pressing yet often overlooked issues – hidden hunger. Their approach is innovative, their mission is transformative, and they are committed to making an impact. This is the kind of business that aligns both health and financial viability, making a tangible difference in people’s lives.
Shantanu Deshpande, Founder & CEO of Bombay Shaving Company, who invested through his fund The BarberShop, which also facilitated participation from a network of seasoned angels, entrepreneurs, and venture capitalists, said: “Better Nutrition is that rare combination of a purpose-driven mission with founder-level clarity and execution. Their sharp focus on scaling biofortification and reimagining everyday nutrition makes them not just an investable business but a movement you want to be a part of and help shape.
Better Nutrition’s feature on Shark Tank India catapulted biofortified foods into national awareness. Since then, the brand has witnessed remarkable growth, achieving a 5X increase in revenue, a 10X surge in website traffic, fulfilling over 25,000 orders, and expanding across major quick commerce platforms, including Blinkit, Zepto, Swiggy Instamart, and BigBasket.