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Launches two-pronged portfolio: El Goonda and Goonda Energy
Actor-entrepreneur Karan Tacker has launched GOONDA, Indian-grown agave spirit and energy drink brand in Mumbai. The premium 100 per cent agave spirit is made from 100 per cent Indian grown agave and a flavour-forward energy drink range.
After trials in Maharashtra and Goa, the brand is now set for a pan-India rollout, ready to disrupt both the alcobev and functional drink categories.
El Goonda and Goonda Energy will be available at select premium retail outlets and high-energy bars. A full metro rollout is planned across Delhi NCR, Mumbai, Pune, Bengaluru, Hyderabad and beyond by the end of the year.