Godrej Jersey launches Badam Milk in 110 ml pack

Godrej Jersey entered the Badam Milk category with a focus on delivering sustained energy through affordable, convenient, and every day-relevant nutrition

Godrej Jersey has launched Badam Milk in a 110 ml pack at Rs 20, marking a significant development in the flavoured milk category. This is India’s first Badam Milk offering at this price point, bringing down the category entry price by Rs 10, which has historically stood at Rs 30 and above across leading brands.

Badam Milk has long been an integral part of Indian households—a nourishing drink associated with care, comfort, and everyday wellness. Passed down through generations, it holds a strong cultural and emotional connection across families. Recognising this legacy and the evolving consumption habits of Indian consumers, Godrej Jersey entered the Badam Milk category with a focus on delivering sustained energy through affordable, convenient, and every day-relevant nutrition.

According to the Godrej Jersey India Lactograph FY25–26, 53 per cent of households prefer consuming milk in the form of flavoured milk, highlighting a growing shift towards taste-led and convenient nutrition formats. This insight reflects increasing demand for products that combine familiarity with modern consumption needs. The Rs 20 Badam Milk pack addresses this shift by offering a balanced proposition of taste, nutrition, and accessibility.

Shantanu Raj, Head of Marketing, Godrej Jersey, said, “Badam Milk is more than just a beverage—it’s a trusted source of sustained energy for growing children. Our Rs 20 pack delivers the sustained energy, vitamins, natural protein, and calcium that every household deserves, without the premium price tag. We believe that nutrition should never be a luxury, and this launch embodies our commitment to making wholesome, convenient nutrition accessible to every Indian family.”