TCW unveils Blue Pea Flower Infusion with green tea

The new infusion comprises a potent blend of 99 per cent Blue Pea Flower and Green Tea

The Tea Culture of the World (TCW), a premier brand renowned for its exquisite handcrafted tea blends, is delighted to announce the launch of its latest innovation: Blue Pea Flower Infusion with Green Tea in convenient tea bags.

Following the popularity of its famous loose-leaf Blue Pea Flower Tea, this new release blends the visual enchantment and relaxing powers of Butterfly Pea Flower with the antioxidant-rich vigour of Green Tea. This mix, packaged in a premium plastic jar with 25 tea bags, is targeted at the modern, health-conscious consumer who appreciates both luxury and convenience.

The new infusion comprises a potent blend of 99 per cent Blue Pea Flower and Green Tea. This unique composition provides a dual benefit: the stress-relieving, sleep-enhancing properties of Blue Tea and the metabolism-boosting, detoxifying effects of Green Tea.

The infusion is visually riveting, enchanting tea enthusiasts with its vibrant blue colour that turns into exquisite purple with a drop of lemon juice. Each 1.5g tea bag has a carefully selected assembly of A+ Grade ingredients, ensuring a “symphony of flavours and a plethora of antioxidants”.

Key Product Highlights:

· The Blend: A wellness-forward mix of Blue Pea Flower (99 per cent) and Green Tea.

· Visual Magic: Famous for its natural blue colour that changes to purple with acidity (lemon).

· Convenience: Now available in easy-to-use tea bags (25 counts per jar).

· Wellness Benefits: It is rich in antioxidants, supports weight management, promotes relaxation, and boosts skin health.

· Packaging: Secure and sustainable plastic jar container ensuring freshness.

“Tea is not just a beverage; it is an experience that nurtures the mind and body,” says Dr Rupali Ambegaonkar, Business Head of Tea Culture of the World (TCW Tea Private Limited, a subsidiary of Amar Tea). “With our new Blue Pea Flower and Green Tea infusion, we are bridging the gap between age-old wellness traditions and modern convenience. We wanted to offer our customers a blend that not only looks enchanting but also serves as a daily ritual for relaxation and health. We’ve made a cup that genuinely improves the tea ritual by combining Green Tea with our iconic Blue Pea flower.”

The Blue Pea Flower Infusion with Green Tea will be available for purchase starting this week. Tea enthusiasts can order directly from the brand’s D2C website or find it on Amazon.