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An ayurvedic healthcare beverages startup, KivaShots, has raised an undisclosed amount in its angel round of funding from several wealthy individuals. The Gurugram-based firm will use the funds for product development and geographical expansion.
The investors who participated in the latest round include Rajesh Sud (CEO, Max Life Insurance), Rajit Mehta (MD, Max Healthcare) and Pankaj Chaddha (co-founder, Zomato), among others. The company is seeking to explore the markets in the US, the UK and Middle East in 2018.
KivaShots is among a handful of Indian startups that cater to the growing demand for healthy ready-to-drink beverages. In the juice category, cold-pressed juices are capturing the consumers’ imagination as they are perceived to be healthier than other packaged products.