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Relfor Labs has launched a new venture, Bakeway.com, that brings more than 350 bakeries and 75 home bakers from across the city on a single platform.
The Pune based company has invested Rs 3 crore in the venture and plans to take it national over the course of the next two years with a total investment of over Rs 10 crore. There are also plans for expanding the venture to offer snacks and party combos from bakeries.
Deepak Nathani, CEO of Relfor, has been investing actively in other start-ups and ideas and was also the co-founder and former COO of Cybage. He stated that online activity in the start-up space is increasingly becoming niche. Looking at the current e-commerce trend, consumers are more inclined towards the niche online marketplaces.