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PepsiCo India has launched first ever range of takeway glass bottles across its entire carbonated beverage portfolio for consumers in Maharashtra.
According to Vishal Kaul, vice president, beverage category, PepsiCo India, the company is committed to making it easier for consumers to choose their favourite drinks through new packaging formats and innovations. The range is an effort at delivering on-the-go, convenient packaging to people for different consumption occasions.
The new pack, available in a 250-ml size for Rs 20, will retail in Maharashtra, where a plastic ban has been introduced since June. PepsiCo will also become the first national beverage company to extend non-returnable glass bottles across its soft drinks in Maharashtra, which is amongst the largest generators of plastic waste in the country at 30 per cent.