The partnership will operate on a revenue sharing model.
Himalayan Creamery, one of the fastest growing dairy farms in Punjab has partnered with Delhi based Dairy tech startup, Mr. Milkman to launch co-branded application for milk Subscription and delivery service in Punjab. While Mr. Milkman will wholly handle the technology aspect, Himalayan Creamery will head the logistics of the business. The partnership will operate on a revenue sharing model.
Mr. Milkman’s cloud-based SaaS platform will provide Himalayan Creamery with automated processes enabling them to track subscriptions, revenue, sales growth, payments and customer consumption patterns. Additionally, the real-time data-driven analytical dashboard will empower Himalayan Creamery to create distribution channel hubs to manage their transportation and end-customer delivery.
The delivery application offers features such as order tracking & delivery, inventory management, and reverse logistics for glass bottles. This allows the delivery person to know how much milk to carry and how much to deliver to individual houses.
Few other organisations like Milk Mantra, Whyte Farms, Amlaan A2 Milk, Go4Life, Milk Valley Farms, Binsar Farms Creamery, Mookie Moo, Holy Drops, Happymoo, Plenty Kart, Dely Bites, Aryaffoods, Farm Crème etc. have also partnered with Mr. Milkman for hassle-free operations and smooth delivery.
Himalayan Creamery, founded by Mr. Deepak Gupta in 2016 is located in the Patiala District of Punjab. Unlike an aggregator, it is home to 350 happy Holstein Friesian and Jersey cows which produce daily of over 4,000 litres of unadulterated milk, rich in taste and quality. Himalayan Creamery owns a state-of-the-art technology integrated dairy that actively monitors the health of the cattle 24×7 throughout the year and addresses health issues proactively. Milk produced by these cows has been approved by the quality department of major multinational pharmaceutical companies based in North India to make feed formulas for infants and others.
Speaking about the partnership, Mr. Deepak Gupta, Founder & CEO, Himalayan Creamery said, “One of the greatest challenges in the dairy industry is managing inventory and logistics. Our partnership with Mr. Milkman will assist us streamline our logistic and inventory management and allow us to focus on production and growth”.
Samarth Setia, Founder, Mr. Milkman, commented, “With this partnership, we aim to improve delivery services and manage milk subscriptions. We are confident that Mr. Milkman’s technology will ensure operations in a smoother and more organized manner”.