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Interview
“Efficacy, not just wellness, is becoming the new currency in nutraceuticals”

“Efficacy, not just wellness, is becoming the new currency in nutraceuticals”

Jayesh Vithalani, Sr. Business Director, Life Sciences, Lubrizol As India’s nutraceutical market pivots from preventive wellness to performance-driven health outcomes, the pressure on ingredient science, delivery systems, and clinical validation is intensifying. Today’s consumers are

Ingredients
Lubrizol’s microencapsulated iron outperforms in absorption and gut tolerance

Lubrizol’s microencapsulated iron outperforms in absorption and gut tolerance

​Gentle on the stomach, Lipofer micronized microencapsulated iron reverses iron deficiency within 14 days New research confirms the exceptional performance of Lubrizol’s microencapsulated iron ingredient Lipofer in comparison to traditional iron sources. The in vivo

Ingredients
Lubrizol expands strategic partnership with Arihant Innochem to include nutraceutical portfolio

Lubrizol expands strategic partnership with Arihant Innochem to include nutraceutical portfolio

The partnership with Arihant Innochem enables Lubrizol to advance its health and wellness solutions in the Indian market Lubrizol is proud to announce the expansion of its long-standing partnership with Arihant Innochem, a leading distributor