• July 26, 2026
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Interview
“Mandatory third-party testing of health supplements for purity, potency, and contaminants should become the norm, with results made publicly accessible”

“Mandatory third-party testing of health supplements for purity, potency, and contaminants should become the norm, with results made publicly accessible”

Shreyans Jain, Co-founder, Nutrabay  India’s nutrition supplement industry has witnessed a shift from niche consumption to mainstream acceptance, driven by increasing health awareness, expanding distribution networks, and a surge in demand for functional and performance-oriented

Dietary Supplements
Nutrabay launches BioAbsorb, whey protein with ProDiFi blend

Nutrabay launches BioAbsorb, whey protein with ProDiFi blend

The protein addresses poor absorption and digestive discomfort Nutrabay has announced the launch of BioAbsorb, a next-generation whey protein designed to solve one of the most common yet under-addressed issues faced by protein consumers —

Latest News
Good Monk raises $2 Mn in pre-series A round to boost nutrition innovation

Good Monk raises $2 Mn in pre-series A round to boost nutrition innovation

The newly secured capital will be directed towards research, development, and expanding their product portfolio to deliver more effective, clinically-backed nutritional solutions Good Monk, the flagship brand of Superfoods Valley, has successfully raised $2 million

Interview
Price point is an entry barrier in sports nutrition for a large set of consumers

Price point is an entry barrier in sports nutrition for a large set of consumers

Divay Jain, Co-Founder, Nutrabay In the rapidly expanding sports nutrition sector in India, the role of reliable and authentic supplements has become increasingly significant. To gain deeper insights into the evolving landscape of sports nutrition

Dietary Supplements
Nutrabay enters into ayurvedic supplements market with launch of Shilajit

Nutrabay enters into ayurvedic supplements market with launch of Shilajit

With the launch of Shilajit, Nutrabay aims to gain market share from the existing Shilajit market Nutrabay, India’s pioneering D2C sports nutrition and wellness brand, has officially ventured into the Ayurvedic supplements market with the

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