Mumbai: Parle Agro, known for its innovative packaging formats, has launched its Frooti and Appy beverages in unique Tetra Brik Aseptic 250ml Edge paper-based cartons. Called ‘Bottle Pack’, the carton is unique blend of functionality of a bottle and benefits of carton packaging.
The company has joined hands with Tetra Pak, a world leader in food processing and packaging solutions, for the new packaging format. The bottle pack comes with a fully re-sealable screw cap which makes the pack easy to pour.
Commenting on the launch, Parle Agro joint MD and CMO Nadia Chauhan, said, “We take immense pride in being trendsetters in the beverage industry in India. Today, being the first to introduce Frooti and Appy in 250ml bottle packs will further strengthen our Tetra Pak leadership in the category.”
Tetra Pak South Asia markets MD Kandarp Singh said, “The introduction of Tetra Brik Aseptic 250ml Edge cartons marks the growing need for innovative packaging solutions that offer convenience and a superior drinking experience. We are proud to build on our partnership with Parle Agro and are certain that the new packaging format will help strengthen the positioning of their brands.”
The new Frooti and Appy pack priced at Rs 15 will be launched in Delhi, Haryana, Punjab, Rajasthan and Jammu & Kashmir. It will soon be made available pan-India.
Parle Agro, along with Tetra Pak introduces ’bottle pack’ for its beverages