As spice is such an essential ingredient across Indian cuisine, emerging trends and new developments are often overlooked in a market that initially seems saturated. Canadean, leading in-depth market research provider in beverages, packaging, ingredients, retail, foodservice and food has recently studied and forecasted that, the volume of the Indian herb, spice and seasoning market would grow by 14% until 2018.
Changing age structures and changing life structures were identified as the trends driving it. Indian spice giants have upped investments in marketing and advertising in the rural parts of the country, which, outside of the cities, is a large, untapped consumer base. And global food service giants, such as McDonald’s and KFC, have tweaked their menus to include products that are spicier, and tastier to appeal to the Indian palate.