USANA to open operation in Indonesia

As the direct selling industry continues to boom around the world, USANA Health Sciences, a global nutritional company, announced that it will commence operations in Indonesia later this year. Headquartered in the Jarkarta Central Business District, USANA’s presence in Indonesia will mark USANA’s 20th market worldwide.

“As we continue to build USANA’s global brand, we’re thrilled to open our doors in Indonesia,” said USANA President, Kevin Guest. “International growth is important to the vision of USANA, and we look forward to offering our Associates the opportunity to build in this promising market.”

Founded in 1992, USANA Health Sciences is a U.S.-based nutritional company that manufactures high-quality supplements, personal care and energy products in its FDA-registered facility in Salt Lake City. USANA will launch with its flagship product, the Essentials, along with several of its key optimizers. The state-of-the-art building in Jakarta will house employee offices, a will-call center, a distributor meeting area and several large meeting rooms.

According to reports Indonesia is a fourth most populous country in the world and fifth fastest growing economy – with middle class expected to double in next five years. The report further adds that 8.3 million residents are direct sellers and the direct selling market in Indonesia was estimated at $1 billion in total sales in 2011 and 10% total sales growth over 2010 statistics.