Parag Milk Foods Limited, one of the leading manufacturers and marketers of dairy-based branded foods in India, has tied up with Germany’s cheese maker Hochland top bring their champion product Almette fresh cream into India. This is the first time that the brand will be available in India and will be co branded as Go–Almette.
‘Go Almette’ is a cream cheese produced in Germany made with pasteurized cow’s milk and is all natural with no preservatives, emulsifiers, thickeners, artificial colours or flavours. Go Almette cream cheese is light, natural and fluffy, providing consumers an option to use it as an all-day snack, either as direct consumption applied on breads, crackers or even roti / paratha! Thus, making Go Almette a good ingredient for the Indian palate. Go Almette is mild, creamy and fluffy cream cheese, making it an option even for health conscious consumers.
Speaking on this strategic alliance, Mr. Devendra Shah, Chairman, Parag Milk Foods Limited said, “With the launch of Go Almette in the country, we are broadening our portfolio of consumer health and nutrition based products. With this co-branding, we are also embarking upon a new relationship with Hochland Group. Currently we have launched two variants of Go Almette, Original and Fine Herbs in the market and we shall soon be launching other variants as well to enhance the consumer taste buds. In the near future, we will be expanding our product portfolio with an increased focus on health and nutrition products to suit the Indian palate.”
Under this co-branding arrangement, ‘Go Almette’ is currently being produced by Hochland in Germany and Parag will be importing and marketing it. The product will be available in tub, which resembles wooden keg, used originally to make cheese. ‘Go Almette’ is available in two flavours viz. Original & Fine Herbs in
150 gms packaging. The product is competitively priced at Rs.150 per unit.
Commenting on this development, Mr. Johannes Rogg, Division Manager – New Business Development, Hochland SE said, “Hochland Group feels proud in extending its legacy of unique products like Almette to India with the launch of Go Almette in collaboration with Parag Milk Foods. We are one of Europe’s leading cheese producers with presence in all cheese segments and are glad to be associated with Parag Milk Foods Limited, which is one of the leading manufacturers and marketers of dairy-based branded foods cheese players of India. With the launch of Go Almette, we are looking forward to a fruitful cooperation with various possibilities to introduce new products and strengthen Parag Milk Foods Limited position in the Indian market.”
Elaborating on the marketing initiatives Mr. Mahesh Israni, Chief Marketing Officer, Parag Milk Foods Limited said “India is the next big market in terms of imported cheese consumption, there is growing demand driven by India’s young demography who are more experimental and willing to try new gourmets. Initially, we shall be launching this product in selected major metro markets of the country starting with Mumbai. Subsequently, we will be expanding our reach to the other tier 2 cities as well.”
He further added, “We have significant plans for marketing Go Almette and will be leveraging ATL activities in association with lifestyle and sports channels, OOH and digital media. We also plan to tie-up with major e-commerce portals wherein consumers will be able to place an order online as well. With regard to the
on-ground activities, we will be conducting in-store promotions through sampling our products. We believe that the taste of Go Almette, goodness of cream cheese, the natural and fluffy texture along with its innovative packaging will appeal consumers to experience this product.”