Founded in January 2014 by Anuj Rakyan, RAW Pressery is a Mumbai-based F&B startup that manufactures cold-pressed juices with a blend of ingredients to help you trim, glow, shield, build, run and flush, and have been concocted with heavily researched recipes. Rakyan Beverages, the parent company of the juice provider, is undergoing a brand transformation and wants to work on its affordability and accessibility.
RAW Pressery sells its products in Mumbai, Delhi, Bangalore, Pune, Gurgaon, Hyderabad and Chennai. It is looking to expand its presence to 12 other cities.
Besides selling its products through modern retail outlets, including Nature’s Basket, Food Hall and HyperCITY, the company also runs a subscription-based service, wherein juice bottles are delivered at the doorsteps of its registered users. It claims to have an active customer base of 25,000, and produces 8,000 bottles per day.
According to the reports, the Sri Lankan model-turned-actor invested Rs 3.5 crore ($559,000) in the startup and the deal valued the juice maker at Rs 120 crore.
The latest funding round shows how celebrities, with huge social-media fan base, are now investing and promoting sales of products. Similar trend has been witnessed actively in Hollywood, including Madonna’s investment in coconut water bran Vita Coco and Beyonce’s in watermelon-water startup WTRMLN WTR.
Founder and Managing Director Anuj Rakyan bagged two awards as the entrepreneur of the year in the categories of consumer business and in service business-beverage.
RAW Pressery’s success in the field of cold-pressed fresh juices was acknowledged at the glittering gala and Anuj was applauded for popularizing the convenient and delicious way to fulfill one’s daily nutritional needs with the company’s products.
“The Entrepreneur India Awards is a platform where ideas of innovation, excellence and perfection are felicitated. To be awarded here substantiates our belief that we have managed to create something at RAW Pressery which the users consider praiseworthy and beneficial for their health. It is an honor and a privilege to be awarded in the midst of some of the best business minds of the country,” said Anuj.
RAW Pressery has been taking giant strides in establishing itself as a brand with instant recognition.