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Jain Farm Fresh Foods Ltd., a subsidiary of Jain Irrigation Systems Ltd. has introduced new variants of Strawberry and Jamun pulp in addition to its AamRus. These variants are available in a 500 gm bucket and have the same characteristics of being 100% natural frozen pulp with no added preservatives, added color or added flavor, a significant trademark of the Jain Farm Fresh brand.
Owing to the good response of AamRus from the consumers, the brand has also added a 200 gm pack of AamRus to make it feasible for consumers to have AamRus on the go. Speaking about the launch and the new variants Athang Jain, Director said “With these products we are looking to increase our offerings in the frozen category as well as change the paradigm by making seasonal fruits available in frozen form all around the year. Strawberry and Jamun pulp, along with AamRus new packs, is an extension of our company’s ethos of quality and innovation by keeping them free of any preservatives, added flavor or color. These products give the consumers an opportunity to experience their favorite fruits anytime during the year while retaining the same healthy and wholesome benefits derived from eating fresh fruits.”
The company aims to introduce more such innovative never-seen-before products in the Indian market in the coming months as per Sunil Deshpande, MD, ”This is the start of a complete new category of food products whose production we have pioneered in our country, with frozen fruit pulps being the initial offering and more innovative products to follow soon. We aim to create a market utilizing our local produce acquired from our indigenous farmers thereby contributing to agrarian economy and aligning with our founder’s principle of welfare for farmers as our organization’s primary duty.”
The food division was incorporated as a subsidiary of Jain Irrigation Systems Ltd. in April 2016 and since then its retail business is gradually expanding nationally with key presence in Maharashtra, Gujarat, MP and Rajasthan as well as the northern states of Punjab, UP and Delhi while Bangalore is the first destination in the brand’s South foray. All the products are available at leading modern retail stores as well as general stores in the respective cities.