Safal, the horticulture arm of Mother Dairy Fruit and Vegetable Pvt Ltd (MDFVPL) has launched tender jackfruit in the frozen vegetable format for consumers across Delhi and the National Capital Region (NCR). This is a first-of-its kind product in India.
The brand, credited with launching frozen peas for the first time in the country way back in 1991, is also expanding its convenient, ready-to-cook range with the introduction of Easy Onions (dehydrated onions) and besan.
The tender jackfruit is directly sourced from Jharkhand and is processed in Safal’s recently-inaugurated unit in Ranchi, the capital of the eastern state, known for the cultivation of the fruit, which is of a superior quality and tasty.
The frozen jackfruits are pre-cut, taking away the hassle of peeling and removing of latex, thus saving time.
While this ensures consistent quality and round-the-year availability of jackfruit for consumers, Safal also aims at providing access to new markets to its network of tribal farmers growing it.
Pradipta Kumar Sahoo, business head, Safal, Mother Dairy Fruit and Vegetable Pvt Ltd, said, “Brand Safal has always endeavoured to offer products which are hygienic and nutritious and add convenience to cooking.”
“In the space of fresh fruits and vegetables (F&V) in our country, there have been challenges of consistency in quality, availability, food safety and uniformity of pricing,” he added.
Its newly-launched range will be available at all Safal F&V outlets, besides general retail and modern retail stores across Delhi and the NCR.