Roha acquires New Foods Industry S p A


Roha, one of the world’s leading colour manufacturers, has acquired New Foods Industry S p A, which is located near Verona in Italy and is an expert in dry ingredients for the food and beverage industries. This is the third acquisition for Roha in 2017, consolidating its position in the colour business with synergistic innovating ingredients.


Benefiting from its global footprint in industrial, research and development (R&D), procurement and sales (13 manufacturing sites and application centres on all continents), Roha ensures strong local customer proximity with more diversified product portfolio, bringing other organoleptic innovative solutions and supporting its customers with strong application and technical support.


Founded in 1974, New Foods Industry is known across the globe for its wide range of high-quality natural dehydrated ingredients answering challenges in most food and beverage applications, including natural enhancers, Garden Fresh aromatic herbs and vegetables, among others. Similarly, the sweet and dehydrated ingredients include fruits pieces, fruit and vegetable juice powders and natural sweeteners.


The Verona region, where New Foods is located, is one of the most abundant and diverse agricultural areas in Europe, with close access to many key natural raw materials.


The acquisition of New Foods by Roha is a coming together of similar business philosophies and complementary business segments.

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