NAFED to contribute and promote ‘International Year of the Millet’ 2023 on global scale
Sri Sri Ayurveda which is the FMCG brand from spiritual leader, Sri Sri Ravi Shankar will be launching its products in 30 more countries, taking the total number of countries it is available from 33 to over 60.
Arvind Varchaswi, managing director said, “We will focus on countries like Brazil, Argentina, and Russia where we are already present. We will launch 20-25 products in the next one month.”
Sri Sri is expanding its line of home and personal care products even as it sells its apparel line exclusively online.
Among these is a line of health cookies the company has launched in collaboration with Bangalore-based biscuit maker Unibic Foods India Pvt Ltd. Unibic manufactures these biscuits.
Reportedly, The company has also partnered with Franchise India to open 1,000 new stores that will exclusively sell Sri Sri brands, much like competitor Patanjali Ayurved Ltd’s network of Chikitsalaya stores. 600 of these stores will be opened this year.