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Beverages maker Coca-Cola saw its sales volume grow six per cent during the September quarter. The company has managed to grapple with demonetisation and rollout of goods and services tax (GST).
Although the global company faced difficulties in other larger markets like Brazil and Venezuela, its India business revived after quite a few quarters. The firm’s India sales volume declined four per cent each during July-September 2016 and January-March 2017 quarters, respectively.
Lately, the cola major had a new-found focus of reducing dependence on carbonated beverages and transforming the portfolio to become a total beverages company by offering a wider range of choices. The aim has been to cater to all eight drinking occasions in a day to consumers, which it expects may impart growth as cola sales suffered in recent years.
During the past one year, Coke has rattled the market with back-to-back new launches in categories such as value-added water, coconut water, milk-based drinks and juices.