Safal outlets operated by Mother Dairy Fruit and Vegetable Pvt Ltd (MDFVPL) have launched new services like free home delivery and health check-ups for the senior citizens.
MDFVPL is a wholly-owned subsidiary of National Dairy Development Board (NDDB) and Safal presently has nine outlets in the city.
As part of the program, a host of solutions are being offered such as free home delivery, free basic health check-ups and activation sessions to engage and make the senior citizens more aware.
There is no minimum value of the purchases to qualify for free home delivery and it will reach the senior citizen consumers within 2 hours, provided they reside within a radius of 2-3 kms from the outlets.
Dilip Rath, Chairman of NDDB stated that customer centricity and farmer benefit has been core to Safal’s business proposition. The service will be expanded to other areas as Safal opens more outlets.
Besides free home delivery, the new initiative also entails free basic tests like BMD, BMI, Blood Pressure and Diabetes in association with resident welfare associations.