Latambarcem Brewers and Jim and Dad’s partner to introduce bottled tea beer
MooCow, a Malaysian yogurt brand, is planning to explore the Indian market in 2018. The brand is known for its ice-creams, frozen yogurt and yogurt drinks. MooCow is entering India in partnership with FranGlobal, the overseas arm of franchise solutions company Franchise India Holdings Ltd.
FranGlobal will be the master franchise of the brand with an investment of $ 200K in marketing and advertising MooCow in the country.
MooCow will explore three retail formats—700-1,000 sq. ft flagship outlets, smaller 500 sq. ft outlets and kiosks. The company plans to open 100 stores in the top 10 cities over the next five years. Overall, Rs 100-200 crores will be invested in the store openings.
MooCow has operations in Malaysia and China and was launched in 2010. The company also plans to enter Indonesia and Vietnam. MooCow’s entry in India is the right time as the country is the largest dairy producer in the world and that yogurt space is an emerging segment.
In 2016, MooCow earned 5 million Malaysian ringgit in revenue. The company expects the India launch to drive up revenue by 25 per cent. MooCow shall face competition with independent yogurt brands like Cocoberry, Red Mango and YogurtBay.