FreshMenu launches new membership programme


Online kitchen and food tech venture FreshMenu has announced the launch of its new membership programme, ’FreshClub’.


Under this programme members will enjoy benefits like early access to exclusive dishes, free shipping, and discounted prices on most products.


According to the company statement, “Customers will also get a free 15-day trial period to experience FreshClub, beyond which they can continue the membership for a price of Rs 99 for three months.”


Pradeep Desai, FreshMenu Chief Business and Technology Officer said, “While the idea of memberships is not new, FreshMenu’s control over the entire supply chain enables us to offer other unique benefits in the future.”


FreshMenu is an online restaurant that serves freshly-made, chef-cooked gourmet meals in a box, started in Bangalore and has expanded its services to Mumbai and Delhi-NCR.


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