UK-headquartered online food delivery giant Deliveroo is gearing up to set up operations in the Indian market. Valued at $2 Bn, the Fidelity and T. Rowe Price-backed startup is reportedly looking to hire a country head, who would be spearheading its India launch.
As per sources, Deliveroo is also in the process of onboarding a full-fledged team in the country. Once it enters the Indian food delivery space, the company will be competing against the likes of homegrown unicorn Zomato, Swiggy and Ola-owned Foodpanda, among others.
Commenting on the development, a source requesting anonymity said, “They are in the midst of getting on board a person who will spearhead the launch in India along with building a team. After securing new funding, expanding into new geographies was on the cards for them.”
Started in 2013 by former investment banker Will Shu and Greg Orlowski, who later quit the venture in 2016, Deliveroo is a London-based online food delivery startup with a presence in up to 140 cities across 13 countries in Europe, Asia-Pacific and the Middle East.
At present, the company generates revenue through commission fees from restaurant partners. Additionally, it charges customers a specific fee against each order.