Patanjali launches its online platform

patanjali-launches-its-online-platform

FMCG brand Patanjali has announced the launch of its e-commerce platform- www.patanjaliayurved.net which according to the company helped it to make sales of more than Rs 10 crores in the month of December during the trial phase of the portal.

 

Patanjali will also start selling its products online through leading online retailers like Amazon, Flipkart, Bigbasket, Grofers and Paytm Mall. The company estimates that the share of online sales will contribute 15 per cent of Patanjali’s total turnover in coming years, without specifying the timelines.

 

Online mechanism aims to provide convenient and efficient option along with the extension of the traditional retail market. The company has created an ecosystem which helps it to process around 1 million orders every day.

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