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iD Fresh Food India Pvt. Ltd has plans to ramp up its manufacturing capacity, and introduce new products. The company is planning to experiment with frozen versions of its popular idly and dosa batter to enter new geographies.
The company intends to achieve its goal of becoming a Rs 1,000 crore company over the next 4-5 years. iD originally targeted a revenue of Rs 230 crore in 2017-18 but now expects around Rs 200 crore.
The company has six manufacturing facilities across Bengaluru, Chennai, Mumbai, Hyderabad and Dubai. It has started building three new plants, one each in Bengaluru, Mumbai and Dubai. It will close older plants in Mumbai and Dubai and consolidate all its south Indian plants into one large new plant in Bengaluru.
The company plans to expand its super-foods portfolio, which currently consists of ragi batter, into oats, wheat and other millets. In February, it will introduce filter coffee decoction and in March-April it will re-launch its tomato and coconut chutneys.
iD also has a few product launches in store, including a vada batter that it counts as its biggest innovation so far.