Nestle S.A. has moved into the pet food segment in India by setting up its wholly-owned subsidiary Purina Petcare India Pvt Ltd. The leading food and nutrition company has launched premium dog food brand Purina Supercoat in the country.
The company has stated that with an estimated 19 million pets, the domestic pet food industry has a huge potential to grow and is expected to double in size in the next five years. With the launch into the Indian market, Nestle Purina PetCare will be investing for the. long term and aims to have a robust portfolio of its global brands to meet the needs of pets.
This is the first time Nestle has entered an entirely new business segment in India on its own since entering the market in 1912. Pet care is a relatively new business for Nestle globally. Besides food and nutrition products for dogs and cats, the company also sells specialized veterinary diet products.